Loup operates online social shopping engagements platforms("Services"). This Policy describes our use of cookies and related technologies as well as your choices.
In this policy we use the term Cookies to refer to browser cookies and related technologies, such as shared objects, web beacons, and tracking pixels. In order to help you better understand this Policy and the use of such technologies on our sites we have provided the following limited terminology and definitions:
  1. Cookies - Small text files (typically made up of letters and numbers) placed in the memory of your browser or device when you visit a website or view a message. Cookies allow a website to recognize a particular device or browser. This Policy covers several types of Cookies, including:
    1. Session Cookies expire at the end of your browser session and allow us to link your actions during that particular browser session.
    2. Persistent Cookies are stored on your device in between browser sessions, allowing us to remember your preferences or actions across multiple sites.
    3. First-party Cookies are set by the site you are visiting.
    4. Third-party Cookies are set by a third party site separate from the site you are visiting.
    5. Web beacons - Small graphic images (also known as "pixel tags" or "clear GIFs") that may be included on the Services, that typically work in conjunction with cookies to identify users and user behaviour.
    6. Similar technologies - Technologies that store information in your browser or device utilizing local shared objects or local storage, such as flash cookies, HTML 5 cookies, and other web application software methods. These technologies can operate across all of your browsers, and in some instances may not be fully managed by your browser and may require management directly through your installed applications or device.
    7. Device ID & related - most devices have unique identifiers, such as MAC Address, Apple's identifier for advertising (IDFA), Android's Advertising ID. These identifiers can be used to track online activity or use of native apps on mobile devices.

Our Use of Cookies

Generally, Cookies allow the Services to store relevant information in your browser or device and later read that information in order to identify you or your device on our servers or internal systems. We use Cookies to collect information about your devices and your online activity, such as about the pages you view, the links you tap or click, and other actions you take on our Services or when you engage with our advertising or e-mail content. Third parties use Cookies for similar purposes and may be able to set or read Cookies when you visit the Services.
Any personal information that we collect and store through use of these technologies is collected and processed in accordance with this Policy and our Privacy Policy.
Cookies used in the Services fall into Three Categories
  1. Necessary or Required. We may use Cookies that directly support your access to our sites, services, applications, and tools, that are required to identify irregular site behavior, prevent fraudulent activity and improve security, or that allow you to make use of our functions such as shopping carts, saved search, or similar functions.
  2. Performance or Functional. We may use Cookies to assess the performance of our websites, applications, services, and tools, including as part of our analytic practices to help us understand how our visitors use our websites, determine if you have interacted with our messaging, determine whether you have viewed an item or link, or to improve our website content, applications, services, or tools. The Cookies that support analytics may be set by third party service providers such as Google. We may also use Cookies that allow us to offer you enhanced functionality when accessing or using our sites, services, applications, or tools. This may include identifying you when you sign into our sites or keeping track of your specified preferences, interests, or past items viewed so that we may enhance the presentation of content on our sites.
  3. Advertising or Targeting-Related. We may use first-party Cookies or allow others to set and read (e.g. use) third-party Cookies to gather data, deliver content, including ads relevant to your interests, on our sites or on third party sites. This includes using technologies to understand the usefulness to you of the advertisements and content that has been delivered to you, such as whether you have clicked on an advertisement.
    1. Ad Network and Services (Third Party Cookies) - We may use services, like Facebook, to serve tailored ads to you about the Services, our companies or products we are developing. And these services often use Cookies. We may also support or allow within the Services the delivery of advertising for the products and services of other companies. The ad networks and other participants in the online advertising sector will use and access their own cookies on your computer or other device(s) you use to access our Services. They may also collect device identifiers, including Apple's identifier for advertising (IDFA), Android's Advertising ID (AAID) or IP address. The information that these third parties collect may be used to assist us in providing you with more relevant advertising that we serve on our sites or elsewhere on the web, and as described on this page.

Choices - Opt out from cookies

Some of our features, services, applications, and tools require the use of Cookies. You are always free to block, delete, or disable these Cookies in our consent manager or if your browser, installed application, or device permits. However, if you decline Cookies, you may not be able to take advantage of certain site features, services, or apps.
  1. You may be able to opt-out of certain Cookie activity by adjusting the settings on your browser or device, including Do Not Track or Ad settings.
  2. To opt-out of Google Analytics you can install the Google Analytics Opt-out Browser Add-on.
  3. To learn more about ads supported by Facebook and exercise choices please visit About Facebook Ads.
  4. To exercise choices for tailored advertising from participating providers, please visit the following sites. If you opt-out, you may still receive advertising content, but it will not be tailored to you.
    1. Network Advertising Initiative(NAI) - You may use the NAI opt out tool here, which will allow you to opt out of seeing personalized ads from NAI member companies.
    2. Digital Advertising Alliance (DAA) - You may opt out of receiving personalized ads from certain companies that perform ad targeting services, using the DAA website here.
    3. European Interactive Advertising Digital Alliance (EDAA) - You can learn more about online advertising and opt out at the Your Online Choices website.
    4. For your mobile devices, please read your operating system's instructions for complete instructions.
      1. For iOS 7 or Higher: Go to your Settings > Select Privacy > Select Advertising > Enable the "Limit Ad Tracking" setting
      2. For Android devices with OS 2.2 or higher and Google Play Services version 4.0 or higher: Open your Google Settings app > Ads > Enable "Opt out of interest-based advertising"
      3. For more information on choices on mobile devices visit the NAI's mobile choice page.
  1. To change the cookie settings in your Loup app or any of our other apps, please contact your customer success manager (or support@loup.ai).